The Last Heavy Autumn/Winter 2018 lookbook. Shot in Lorane, OR by Caesy Oney & Kamp Grizzly.
Last Heavy AW18
I designed the Last Heavy fashion microsite for the Autumn/Winter 2018 lookbook–Last Heavy’s first season. It began as a personal project, combining my interests in fashion and internet art. As a model for the lookbook, I found myself extremely inspired by the carefully curated and meticulously detailed aesthetic that designer & art director, Caesy Oney, had cultivated.
The official website for the Last Heavy fashion collection has many great design elements; the unique typeface and scrolling marquee text is an intriguing and novel element not often utilized in contemporary web design. Similarly, the urban/hip-hop inspired pieces are daringly juxtaposed against the rugged and rural wilderness environment, yet this contrast successfully highlights the bold design of the garments.