https://lastheavy.net/

Last Heavy AW18

In late 2017, I designed a promotional website for the Last Heavy Autumn/Winter 2018 collection lookbook—Last Heavy’s first season. It began as a personal project, combining my interests in fashion and internet art. As a model for the fashion line’s first season, I identified closely with the unique aesthetic of the collection cultivated by designer & art director Caesy Oney—drawing influence from esoteric pop-culture icons, hip-hop, skater culture—not taking itself too seriously.

The gothic typeface and scrolling marquee text are novel elements not often utilized in contemporary web design but harken back to the early Internet. The urban/hip-hop/punk-inspired pieces starkly contrast the rural wilderness backdrop in bold colors while the rugged, durable construction (reminiscient of workwear) feels appropriate in the environment.

See the lookbook at lastheavy.net or the official site at lastheavy.com.